Works Communication ecosystem for corporate sustainability
Snam

Communication ecosystem for corporate sustainability

Client benefit

- Three outputs for enhanced user engagement 
- Simplified data visualization
- Improved accessibility and navigation

Project objective

Creare il profilo di sostenibilità in versione digitale e cartacea, con l’aggiunta di materiale di comunicazione visiva per i social. 

Project results

Comunicare il profilo di sostenibilità di Snam con maggiore chiarezza, accessibilità e coerenza nei formati statico e digitale e tramite dei social media assets.

Project background

Nel secondo anno di collaborazione con Snam, The Visual Agency ha creato un ecosistema di comunicazione che comprende un report digitale, un report statico e risorse per i social media. Ogni prodotto è stato progettato per potenziare la comunicazione di Snam utilizzando grafici interattivi, visualizzazione dei dati e strutture modulari, migliorando chiarezza, accessibilità e coerenza. Mantenendo una linea grafica unificata ed enfatizzando un'interfaccia pulita e chiara, abbiamo assicurato che il profilo di sostenibilità fosse comunicato in modo efficace su tutte le piattaforme, fornendo un'esperienza d'uso fluida e coinvolgente

Explore the project

To enhance communication for Snam's sustainability profile, The Visual Agency designed three distinct outputs. Each output has unique features tailored to its specific purpose. Together they form an agile, user-friendly and consistent ecosystem that engages and speaks to a diverse set of audiences.

Graphic presentation of the paper and online pages of Snam's sustainability profile

Three outputs for enhanced user engagement 


We began with the static report, characterized by a clear organization of information supported by KPIs, graphs, and engaging visualizations. We then introduced the digital report which enhanced its communicative power thanks to its immediate and easy exploration, making the consumption of information more effective and engaging. The third output, social media videos, targets a young audience, extending the communication reach and ensuring that the message is conveyed across all platforms and demographics in a consistent manner. 

Simplified data visualization


Our specialized information design team focused on organizing the content on all three outputs. The extensive amount of information was divided and restructured into easily distinguishable modular sections. Within these sections, recurring and recognizable elements were created to support navigation, making the document easier to use.

Improved accessibility and navigation


On the digital report we integrated interactive charts and engaging visualizations to make the information clearer and more accessible, complying with accessibility standards and ensuring a clean interface. Navigation is optimized to offer a smooth and intuitive user experience. The site is fully responsive, allowing users to zoom in and customize their view through a pop-up feature, further enhancing the usability of the information.

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