Communication ecosystem for corporate sustainability
- Three outputs for enhanced user engagement
- Simplified data visualization
- Improved accessibility and navigation
Explore the project
To enhance communication for Snam's "Sustainability Profile", The Visual Agency designed three distinct outputs. Each output has unique features tailored to its specific purpose. Together they form an agile, user-friendly and consistent ecosystem that engages and speaks to a diverse set of audiences.
Three outputs for enhanced user engagement
We began with the static report, characterized by a clear organization of information supported by KPIs, graphs, and engaging visualizations. We then introduced the digital report which enhanced its communicative power thanks to its immediate and easy exploration, making the consumption of information more effective and engaging. The third output, a social media video and 10 social cards, targets a young audience, extending the communication reach and ensuring that the message is conveyed across all platforms and demographics in a consistent manner.
Simplified data visualization
Our specialized information design team focused on organizing the content on all three outputs. The extensive amount of information was divided and restructured into easily distinguishable modular sections. Within these sections, recurring and recognizable elements were created to support navigation, making the document easier to use.
Improved accessibility and navigation
On the digital report we integrated interactive charts and engaging visualizations to make the information clearer and more accessible, complying with accessibility standards and ensuring a clean interface. Navigation is optimized to offer a smooth and intuitive user experience. The site is fully responsive, allowing users to zoom in and customize their view through a pop-up feature, further enhancing the usability of the information.
