The Visual Agency is a data and information design agency specialized in communicating complexity and visualizing data.

Since our inception we have been using information design to unlock the story-telling power of data. Turning numbers and words into meaningful visualizations, memorable insights and engaging experiences.

A decade of growth

The Visual Agency’s story starts in 2011, when our Founder, Paolo Guadagni, former CEO of the award-winning Milanese PR agency Digital PR, was approached by the Italian Nuclear Forum, a government agency with the challenge of effectively communicating large amounts of data about nuclear energy to the Italian population. Guadagni joined forces with Professor Paolo Ciuccarelli, Founder and then Head of the Density Design Lab at Politecnico di Milano with the idea to establish a specialized agency combining technical know-how and data-science with creative design and communications. Later that year The Visual Agency was born.

Principles of Design/Work

Specialized expertise

The Visual Agency is renowned for helping our customers communicate complex information such as:

  • Social responsibility strategy
  • Financial data
  • Business performance
  • Supply chain management approaches
  • Technical instructions through translating them into visually stimulating print or digital designs
  • Information and data related to arts, culture and science

Board members

Paolo Guadagni

Paolo Guadagni CEO

Paolo Ciuccarelli

Paolo Ciuccarelli

Francesco Foscari

Francesco Foscari

Tommaso Guadagni

Tommaso Guadagni

Stefano Maruzzi

Stefano Maruzzi

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