Banca Etica: B-corp Report of Impact
- Comparative data-gathering workshop
- Customized graphic content
- High-impact communication tools
«TVA's contribution has been valuable in significantly enhancing the quality of data visualization in our Report of Impact. This goes beyond merely achieving effective and aesthetically pleasing presentation of the data; it also involves successfully conveying complex information that, if explained in words, would have had limited reach with our users. Visuals now provide an immediate and comprehensive understanding. Additionally, our meetings with TVA's team prompted us to conduct new analyses, ensuring a more coherent narrative of the impact generated by Banca Etica.»
Explore the project
As a registered B-Corp, Banca Etica is required to create an impact report each year to communicate their ESG commitment. The Visual Agency has accompanied Banca Etica in transforming their impact report into a communication tool, creating a pdf and digital report applying data-visualization and information design.
Comparative workshop
The initial workshop conducted with the client was instrumental in defining the project's objectives for both the static and digital output, along with structuring data in the most suitable manner. As a result, the look & feel and type of data visualization have been specifically designed to enhance the accessibility of the content for a broad and diverse audience while accentuating Banca Etica's corporate values. This phase of direct collaboration with the client proved valuable, enabling a detailed analysis and definition of the project's guiding direction.
Ad-hoc graphic elements
To elevate the content and make it the most clear possible, our designers have created a structure that emphasizes information through a set of customized graphics. The flow chart illustrates the client's resource distribution across various thematic areas, emphasizing the percentage of expenditure directed to specific impact sectors, particularly focusing on new job opportunities and female entrepreneurship.
Furthermore, our team strategically placed within each paragraph of the report a series of photographs chosen by Banca Etica to represent the different impact areas, aiming to maximize the impact of the expressed values.
Wide spectrum communication
The report is available in both paper and digital format, reaching a wider audience due to its readability and accessibility features. In the paper version, information is presented in clear sections accompanied by illustrative graphics, while the layout is designed to be visually engaging and aesthetically pleasing. In the digital edition, navigation is extremely straightforward and intuitive through filters and categories, enabling users to easily explore the content.
The report has won the Impact Award 2023 as recognition for its clear data organization and effective graphic presentation.
