Works A captivating Sunday read: story-telling through complex data visualization
Corriere della Sera

A captivating Sunday read: story-telling through complex data visualization

Client benefit

Public education - Communicating complexity

Project objective

Enhance the newspaper’s storytelling and informative capacity by presenting complex information in eye-catching visualizations.

Project results

The evolution of the collaboration between The Visual Agency and Corriere della Sera is a proof point for the impact data visualization has had for story-telling in a time when data and information access is growing exponentially. The Visual Data section has allowed the publication to transition into the digital age, keeping its readership engaged in current affairs through intriguing visualizations.

Project background

We propose and design cutting-edge data visualizations for La Lettura, the Sunday insert of the Corriere della Sera newspaper. This special section, titled Visual Data, is dedicated to explaining and exploring topics of common interest through complex infographics.

«Visualizing data for the media is balancing scientific rigor and rhetoric, information and engagement, richness and readability.»

Paolo Ciuccarelli - Professor in Art + Design and Director of the Center for Design at Northeastern University, founder of Politecnico di Milano's Density Design Lab

Explore the project

Internationally awarded collaboration with Italy’s leading newspaper Corriere della Sera. The Visual Agency has been designing cutting-edge visualizations on current affairs, politics and culture since 2013.

Visual Data

Visual data was launched in February 2018. The Visual Agency’s collaboration with Corriere della Sera however, dates back to 2013. Since the beginning of this partnership, we have created a large number of static and interactive visualizations both for the print and online newspapers.

The process

Our work for Corriere della Sera includes the selection and suggestion of content and topics to the editorial staff, collecting and analyzing data and creating complex visualizations thereafter.

The Visual Agency's infographic on Corriere della Sera
Infographic data visualization on newspaper
Infographic data visualization with circles on Corriere della Sera

The first interactive visualization

The Visual Data of La Lettura, the section of the Sunday insert of the Corriere della Sera dedicated to the infographic, was launched for the first time online in February 2018. We created an interactive visualization in collaboration with Google – where we have tracked and visualized what Italians have been searching on Google during 2017.

The project rewards the collaboration that we hold with the Corriere della Sera on the side of infographics, which began in 2013 in the paper and today involves also the online section of the Italian newspaper.

“Series of numerical correlations become the protagonists of a new way of making information, which involves the reader. The most advanced graphic design resources meet journalism: the coordinates of a new aesthetic of knowledge are drawn, with a new idea of creativity”.

Le Mappe del Sapere exhibition, Triennale, Milan.

The Triennale museum

Within the exhibition Le mappe del sapere, professor Paolo Ciuccarelli, Alberto Cairo and Daniela Piscitelli - three dear friends of The Visual Agency - discussed the importance of data and journalism.

An awarded project

Our projects have been awarded at many international contests: the Malofiej in Pamplona, the Information is beautiful Award in London and the Ed Awards in Wien.

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