Works Nimbo: automated air quality videos with KIUU
TVA

Nimbo: automated air quality videos with KIUU

Client benefit

- Harnessing creativity with data
- Efficiency through automation 
- Cost reduction and performance enhancement

Project objective

Raise awareness about air quality issues through animated data-driven content and offering high quality video production at low cost and low production effort.

Project results

Through social media videos, created using our in-house technology KIUU, the Nimbos show the effect of air quality on their bodies daily and simultaneously in different cities.

Project background

Nimbo is a project born with the aim of informing and engaging people about the topic of air quality, leveraging the communicative power of social media. To effectively spread this message in a simple yet impactful manner, without compromising on the quality and credibility of the  data, we have utilized the automation software KIUU developed by The Visual Agency. This technology enables the production of large quantities of personalized, data-driven videos, streamlining editorial planning and allowing the client to reduce production and planning costs.

«NIMBO was born from the idea of pushing the boundaries of data and animation integration provided by KIUU. By surpassing conventional visualization methods, we developed a data-driven character available for a wide range of social media platforms.»

Giulio Bertolotti - Motion Design Lead of The Visual Agency

Explore the project

Nimbo is The Visual Agency’s latest brainchild, designed to inform and engage audiences on air quality through motion graphic characters posted on Instagram daily.

 
Reacting to the air they breathe, the Nimbos silently indicate air pollution levels. Created with KIUU technology, Nimbo delivers high-quality, personalized, data-driven videos integrating external databases and Google API on air quality. This streamlined process reduces time and costs in content production.

Harnessing creativity with data


The motion graphic team has designed the character Nimbo, drawing inspiration from Chernoff faces. Nimbo undergoes transformations reflecting its surrounding air quality, evident in its physical traits and emotions. This is made possible by leveraging data from Google APIs and the automation provided by KIUU technology. The project merges the creative freedom of utilizing a customized template with the reliability assured by authoritative sources like API data.

Efficiency through automation


The KIUU automation system collects daily API data from Google, providing air quality information for each location where the Nimbos are situated. Following this, the numerical data undergo processing and formatting for integration into the animation. Subsequently, the generated videos are rendered and distributed simultaneously on the KIUU platform and selected communication channels. This entire process occurs automatically, eliminating the need for human intervention, thus ensuring maximum efficiency and flexibility.

Reduced costs and increased performance


The automation system offered by KIUU enables significant cost reductions in producing large quantities of videos while maintaining high-quality output. Moreover, it provides the flexibility to enhance performance by allowing users to choose the number of outputs to generate and the platforms for publishing, ranging from FTP spaces to CMS and/or popular social media platforms.

A dashboard for real-time insights 


Our team has created an innovative dashboard that enables users to simultaneously compare air quality across multiple cities. This tool offers real-time monitoring and comprehensive visualizations of Nimbo's daily videos, generating detailed behavioral charts from air quality data. It enhances public engagement, promotes understanding, and delivers valuable insights into Nimbo's health and environmental conditions.

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Nimbo

Nimbo

Animated data-driven videos to raise awareness about air quality. Tap into the power of video automation.

Discover Nimbo