Communicating a global message
Communication Efficiency - Making complex information accessible
Explore the project
A motion graphics video series that was presented at the Forum on Chemicals and Sustainability in Berlin and has been translated into 6 official UN languages to support UNDP's global campaign for environmental sustainability.
The 4 videos produced by the agency focus on the topic of waste and chemical management.
A global message
The videos were designed to effectively address different audiences, such as public and private entities, associations and governments, with the ultimate goal of generating a process of active citizenship. The success of the series originated requests for translation from referents of many other countries, which led to the production of versions of the project in 6 different languages.
The production process
The video production required strong collaboration between UNDP and The Visual Agency. The constant dialogue between the two parties allowed them to maximize the effectiveness of the message, making it topical and extremely accessible without compromising its scientific and technical validity.
Illustrations to explain complexity
To increase the accessibility of the scientific content, the agency has specifically developed a new, youthful and engaging style. Bright colors, fluid animations and the use of humorous graphic solutions lighten the atmosphere and make the narrative simple and clear, thus enabling the final product to be informative and entertaining at the same time.
A video series created in a short time
Considering the amount of information and its complexity, the client requested the production of 3 videos, featuring custom illustrations, and a fourth compilation video. The project also needed to be completed in a short time, in order to be used during the Berlin event. The Motion Graphics team of The Visual Agency was able to organize an ad hoc development plan that allowed the project to be successfully completed within the required timeframe.
