An animated short film for GS1’s strategy
- Innovative communication output of the strategic plan
- Support for brand awareness
- Wide audience reach
«The barcode reveals, with its universal language, the stories and values that accompany the product in the hands of the people who choose it. This, in short, is the heart of the narrative of the animated video for GS1 Italy, inspired by the strategic themes chosen for the upcoming years together with the consumer goods companies.»
Explore the project
The Visual Agency collaborates with GS1 on a new project aimed at creatively communicating the client's values and strategic plan. Through an in-depth analysis of the product and target audience, our team has crafted a short film that encapsulates a highly impactful message.
Creating the content
The motion graphic team conducts a series of meetings, workshops and target audience analysis to transform ideas into a visually impactful graphic concept. Thanks to the collaboration with Dalk, an agency specialized in content creation, the storyboard is completed with an emotional script that enhances its narrative power.
A tool for brand awareness
The short film captures the essence of the client's values and strategic plan, employing a creative visual language. This accomplishment not only reaches a diverse audience but also adeptly conveys the message across various internal and external communication channels, making it a powerful tool for fostering brand awareness.
A collaborative project
The production process took place in close collaboration between the motion graphics team, Dalk, and the communication department of GS1. Following in-depth analyses of the client's activities, the project came together respecting the fundamental values of GS1 and simultaneously revolutionizing the communication format.