We are information designers specialized in communicating complexity and visualizing data

We use information design to unlock the storytelling power of data. Turning numbers into insights, thanks to meaningful visualizations, engaging experiences and memorable narratives

Our story

The Visual Agency was founded in 2011 by Paolo Guadagni, and later joined by Professor Paolo Ciuccarelli, founder of the Density Design Lab at Politecnico di Milano, and currently professor at Northeastern University in Boston. Their shared vision was to create a specialized agency combining technical expertise and data science with creative design and communication.

In 2023, The Visual Agency became part of Bip Group, a multinational consultancy that operates across 15 countries, supporting organizations in their digital, strategic, and technological transformation journeys.

Within Bip, The Visual Agency has become an organizational chapter of xTech, a center of excellence where technology, design, and data come together to create high-impact, innovative solutions.

With a decade of experience, The Visual Agency focuses on developing and fostering talent in order to transform data and information into concrete knowledge and powerful storytelling

Our Team

The Visual Agency’s soul is its people: highly skilled, creative and curious information and interaction designers, front-end developers and motiongraphers with longstanding professional experience across diverse industries

Our end-to-end services are delivered by an international team that brings a rich mix of skills and perspectives. This diversity enables us to provide fully tailor-made solutions, from initial concept through to final delivery.

All team members are fluent in written and spoken English and committed to the highest standards of professionalism and work ethics.

Paolo Guadagni is the CEO & founder. He is holding an abacus, crunching numbers the old-school way.
Francesco Roveta is the Chief Operating Officer. He carries a vintage bike over his shoulder, ready to hit the road.
Nina Corradini is the Sales and Marketing Director. She is holding a minimalist clock, proving that time is money.
Matteo Bonera is the Creative Director. He’s riffing on an electric guitar, channelling the agency’s creative spirit.
Francesco Pontiroli is the Design Tech Lead. He has a toy bulldozer on his shoulder like a pirate with his parrot.
Sara Piccolomini is the Digital Design Lead. She navigates through design like a map in a geography book: precise, intentional, and never lost.
Giulio Bertolotti is the Motion Design Lead. He is brandishing a wooden toy gun, but don’t be scared of his creativity.
Benedetta Signaroldi is the Senior Art Director. She's hugging a paper fox as if it were her spirit animal.
Luca Gilioli is the PMO Lead. He delves into a book, probably managing projects one poetic metaphor at a time.
Veronica Clarin is the Senior Information Designer. She's clutching a globe as if she’s about to remap the Earth itself.
Fabiola Papini is a Digital Designer. She is proudly showing off the Sri Lanka artistic map as a design soulmate.
Beatrice Bazzan is a Digital Designer. She is holding a plant inside the Groot head, cultivating ideas with a fantasy vibe.
André Calderolli is a Digital Designer. He is dreamily looking at the wooden train in his hands for his next adventure.
Jessica Moreschi is a Digital Designer. She is holding a camera, ready to shoot pixels on sight.
Valerio Palmerini is a Motion Designer and Illustrator. He's holding tools and wearing a salopette, as if he's building animations from the ground up.
Noemi Schiavi is a Motion Designer and Illustrator. She is showcasing colourful cards, much like a tarot reader of motion graphics.
Matteo Losi is a Senior Front-end Developer. He's holding a yellow puppet as if it were his debugging consultant.
Matteo Direnzo is a Front-end Developer. He is holding a soccer ball, ready for a quick CSS match.
Samuele Faedo is a Front-end Developer. He’s a front-end magician, turning code into smooth, seamless experiences.
Marco Azzalin is the Account Manager. He is holding a basketball, slam-dunking deadlines with flair.
Giulia Zampolin is the Account Executive. She is holding a Star Wars prop — may the KPIs be with her.
Xully Nguyen is the Visual Designer. She is making a black cube gravitate on her hand, probably defying both gravity and design norms.
Stefania Fiorendi is the Marketing & Communication Executive. She is showing markers between her fingers as if they were Wolverine's claws.
Mattia Casarotto is the Multimedia Designer. He is holding a green frog puppet, just like his work: adaptable and always ready to leap between media.
Francesca Gheli is a Digital Designer. She's holding a croissant like it’s her secret weapon for pixel-perfect mornings.
Sara Ferrini is a Digital Designer. She is clutching a moka pot, brewing bold ideas one espresso at a time.
Eugenia Garavaglia is the Information Designer. She is wearing a gilet with numerous pockets, as if each one holds a perfectly visualized data set.

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