The Visual Agency Book wants to give space to those who have tried to break the schemes, simplify and enrich communication through new narrative paths. Everything we do today, albeit technologically advanced, has its roots in our past, that's why we have created a historical overview of data and information visualization.
Visual representation has always been a cross-cognitive tool, based on the ability of man to perceive phenomena structures by organizing them formally. We live in an era dominated by the excess of information that is transmitted through a variety of different channels. The times at our disposal to understand and assimilate content contract and at the same time increase the complexity of what we have to communicate.
People, consumers, citizens and employees need increasingly sophisticated, up-to-date and interactive content that allows them to choose products and services; to achieve this goal it is important to design communication effectively, combining the skills of different disciplines: from graphics to programming, from storytelling to data visualization, from information design to aesthetics.
