Client:

Despar

Solution:

Sustainability reporting

A new generation of annual reporting

Description

Background

Dealing with a network that spans almost 50 countries, The Visual Agency focused on developing a design approach that would have longevity and deliver value to its stakeholders. Understanding the need to maintain the static print format, but acknowledging the benefits of a digital report format that allows for interaction and broad distribution, The Visual Agency brought together different formats to help maximise the actionability of the report and audience engagement with the information being presented.

The Visual Agency took an integrated design approach to develop a sophisticated multimedia reporting system that presented data visualizations in print, a micro-website and interactive app formats, enriched by tailor-made infographics and interactive data visualizations.

As one of the largest international retailers, Despar — now known as Spar — was looking for a smart and effective way to present data in their annual report, transforming it into an engaging and entertaining document.The initial report design turned into a long-lasting collaboration for the annual release of the report, taking the same multi-media approach to the design.

The initial report design turned into a long-lasting collaboration for the annual release of the report, taking the same multi-media approach to the design.

Over 200 pages full of illustrations, data visualizations and infographics to better explain, summarize and transform the complex content at hand.

Year:

2019

Industry:

Retail

Three green and white 2019 reports titled Bilancio di Esercizio, Report Integrato, and Report Integrato in sintesi are stacked.

The hard-copy

The hard-copy report consists of three books:

  • the Financial report
  • the Integrated report
  • the Integrated short-report

Data-visualization

The reports contain state of the art data representations to support financial information and the economic funnel.

An open double-page report in shades of green and white, displaying an infographic layout on a solid green background.
An illustration depicting a person exiting a DESPAR store with a shopping cart, alongside circular vignettes of various retail scenes
A green-themed suite of digital and print reports including a laptop, tablet, phone, and open and closed documents.

The micro-website

The digital version of the report is hosted by the client in a dedicated micro-website.

Available for desktop, tablet and mobile, it gathers the most interesting content of the paper version: the user can interact and highlight the content of the data visualizations.

Our Projects

cover banca etica
SNA1_Snam_COVER_1-1
POL1_Polis_New Normal_cover_1500x1500
TER3_COVER 1400
Various digital devices and printed documents showing sustainability reports and data visualizations are spread across a yellow surface.
SYM1_COVER

We’d love to hear about your project! Drop us a line