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Works Data painting for energy transition
Terna

Data painting for energy transition

Data painting for energy transition
Client benefit

- Accessible and engaging storytelling
- Modular dashboard design 
- Integration of technical and artistic elements

Project objective

Design and develop a longform and design-responsive dashboards for showcasing Renewable Rhythms, a data painting project derived from Terna's renewable energy data. 

Project results

Renewable Rhythms merges data visualization, AI, and art to create an interactive experience, featuring a responsive longform and re-designed dashboards for exhibition screens. 

Project background

Renewable Rhythms, led by The What If Project and sponsored by Terna, transforms daily renewable energy data into dynamic, particle-based visualizations. The Visual Agency developed a digital experience compatible with desktop, mobile, and interactive displays, making complex energy transition data accessible. The project highlights data visualization, technical methodologies, and ethical considerations, combining thoughtful design and intuitive interfaces to engage a wide audience in understanding renewable energy. 

Explore the project

This project combines data visualization and AI into a dynamic data painting. A longform explores the project's context, methodology, and artistic significance, complemented by responsive dashboards designed also for large-scale exhibition displays.

Accessible and engaging storytelling


The longform designed by The Visual Agency, with text written and curated by Dalk, combines theoretical insights with technical explanations to explore Renewable Rhythms. On one hand, the theoretical section reflects on the ethical and creative use of datasets, drawing connections to other artistic projects. On the other, it delves into the logic, formulas, and methodologies behind the technical development, simplifying complex algorithms and calculations through clear language, interactive visuals, and animations. Additionally, the use of data sonification transforms data into an engaging auditory experience, making complex topics like AI and renewable energy accessible to audiences with varying levels of expertise.

Different longform formats for desktop and mobile for the Renewable Rhythms sponsored by Terna

Modular dashboards design


The dashboards have been designed to function seamlessly across a wide range of platforms, encompassing both standard desktop configurations and large-scale monitors typically employed in exhibition settings. This inherent modularity ensures that the content can be adapted to suit diverse purposes, whether the objective is to facilitate an in-depth technical exploration or to deliver a high-level presentation suitable for public consumption during events.

People standing in front of the Renewable Rhythms’ exhibitions dashboard

Integration of technical and artistic elements


Renewable Rhythms blends data science and art, using data sonification to transform renewable energy metrics into sound. This approach not only showcases the technical precision of data analysis but also invites philosophical reflection on the ethical use of information, creating a richer experience for the audience. This multi-sensory journey sparks wonder and curiosity, encouraging the public to explore the intricate relationship between humanity, technology, and the environment.

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