Branding for CSR Strategy
In collaboration with the client, we used a co-design approach to develop a brand image for Campari Group’s “The Sustainable Mix” initiative. This brand serves as both a central hub and a starting point for all of Campari Group’s corporate social responsibility (CSR) efforts.
The brand identity is built around a new logo that aligns with Campari Group’s corporate image, reflecting the four key areas of the client’s sustainability strategy. The logo was designed to visibly recognize all CSR actions, reminding employees that every effort matters.
CSR Communication Toolkit
To improve internal communication, we created a toolkit of assets for Campari Group’s “The Sustainable Mix” initiative. The kit includes:
Brand Guidelines: Rules for using the logo in various scenarios, like events and certificates.
Templates: Customizable assets for PowerPoint, digital signage, and icons.
Offline Materials: Stickers, merchandise, banners, and photo frames.
The toolkit is designed to extend the initiative’s branding across all outputs, engaging every employee, from office staff to factory workers worldwide.
Social Media Strategy for CSR Communication
For two consecutive years, we have designed and executed the editorial plan for Campari Group’s Instagram channel. The plan centers on strategically important annual awareness days, and we’ve created a variety of static and animated social media carousels to highlight the Group’s CSR efforts in connection with these events.
To further enrich the content, we produced motion graphics videos to promote Campari Group’s annual Sustainability Report. The copywriting and design of all social media assets are carefully aligned with Campari’s overall brand voice and image to ensure seamless integration of this communication.
