Description

Background

This project has been designed to answer Campari Group’s objective to promote the value of corporate data within the organization. The Visual Agency in collaboration with Dalk, have identified the key needs of the client which have led to the elaboration of an horizontal communication campaign with interactive elements to facilitate grass-roots engagement.

Objective

Promote corporate change through an internal communication campaign to increase awareness about corporate data and its applicability.

Result

A versatile communication campaign addressing a variety of employee groups through the use of suitable media. The plan is scheduled to fit the needs of an already existing communication plan for multiple departments.

Year:

2023

Industry:

Retail

The workshop

The project is based on a workshop led by The Visual Agency and implemented in cooperation with Dalk. The workshop enabled all participants, Campari Group employees, to identify overall goals of the project and translate them into an editorial strategy. In this phase interviews, questionnaires, and interactive exercises were conducted to identify areas of interest. This process increased collaboration and buy-in of all key stakeholders in the initial phase of the project reducing potential roadblocks.

The content strategy

Based on the information gathered during the workshop, three main topics and the structure of the editorial plan have been identified. The Visual Agency has then translated the content and editorial strategy into tailored communication outputs responding to the project’s overall goal.

These communication outputs consist of articles and motion graphic videos alongside registered data talks and interactive surveys all of them aimed at increasing data-literacy at Campari Group.

A lean collaboration

The Visual Agency has led the project and designed the visual outputs, while Dalk, agency specialized in content creation, collaborated by transforming the information deriving from the workshop into the main content topics, articles and data talks scripts.