Engaging branded content
The project adopted a branded content approach, conveying core values without placing the brand at the center. This allowed for broader content reach, making it relevant to a wider audience and strengthening BIP’s positioning as a thought leader on Society 5.0.
A video series suitable for social media
The use of animation and sophisticated character design have made the series an ideal tool for social media communication. Thanks to its visually engaging nature and the short duration of the episodes, the project captured attention and encouraged sharing across digital channels.
An autonomous and versatile product
The series functions as an entire body of work as well as a standalone product, where each episode has its own value, from which assets for social media and other communication channels can be derived. This modularity allows for content reuse across different formats, expanding message reach and maximizing communication impact.
