An animated series illustratingSociety 5.0

Description

Background

BIP transformed its white paper on Society 5.0 into an engaging and accessible communication product. To achieve this, The Visual Agency developed an animated series with interconnected episodes, each dedicated to one of the pillars of Society 5.0: Smart Economy, Smart Health, Smart People, Smart Mobility, Smart Environment, Smart Governance, and Space Economy. After defining the visual style, the production process moved through scriptwriting, storyboard creation, and animation. The result is a stand-alone narrative piece that can be adapted across various channels to maximize reach and impact.

Objective

Create a story-driven animated series to communicate the pillars of Society 5.0 outlined in BIP’s white paper, making complex topics accessible to the audience.

Result

The animated series reached a wide audience, sparking discussion around Society 5.0. The episodes, shared on YouTube, Instagram, and BIP’s internal channels, boosted engagement and strengthened BIP’s positioning as an innovator.

The animated series translated BIP’s white paper into an engaging and easy-to-understand format. With cinematic aesthetics, sophisticated character design and captivating storytelling, the videos reached a wide audience through social platforms and internal communication channels, expanding the message’s reach and sparking discussion on Society 5.0.

Year:

2025

Industry:

Business Consulting

Engaging branded content

The project adopted a branded content approach, conveying core values without placing the brand at the center. This allowed for broader content reach, making it relevant to a wider audience and strengthening BIP’s positioning as a thought leader on Society 5.0.

A video series suitable for social media

The use of animation and sophisticated character design have made the series an ideal tool for social media communication. Thanks to its visually engaging nature and the short duration of the episodes, the project captured attention and encouraged sharing across digital channels.

An autonomous and versatile product

The series functions as an entire body of work as well as a standalone product, where each episode has its own value, from which assets for social media and other communication channels can be derived. This modularity allows for content reuse across different formats, expanding message reach and maximizing communication impact.