Energy Shot: An ongoing TV series about energy

Description

Background

Eni worked with The Visual Agency to launch its new broadcast platform EniTV, with a bang. TVA scripted and designed an animated TV series that simplifies the topic of energy for the new wave of Gen Y and Z. From energy consumption and efficiency to smart lifestyles and pollutants, this video series kicked off an important public information campaign targeting the youth.

Each episode comes together with a specific subject, brought to life through animated charts and characters. To increase engagement and reach amongst Millennials, also Instagram story stickers were designed and launched.

Objective

Support Eni’s brand positioning and educational efforts by capturing the attention of next-gen Millenials, helping them better understand energy consumption and best practices.

Result

The video series, designed and produced by TVA, allowed Eni to create a new kind of connection with the public, increasing Brand awareness. The success of the initial pilot series led to the commissioning of 27 videos and counting.

Energy Shot, a data-driven motion graphic video series consisting of 27 episodes, tackles a large variety of energy related topics. The video series, designed and produced by The Visual Agency, allowed Eni to create a new kind of connection with the public, informing and increasing their understanding of energy topics, while raising brand awareness and best practices in corporate citizenship.

2019 – Gold in Computer Animation

2019 - Gold in Computer Animation

Year:

2019

Industry:

Energy

The production process

Eni worked with The Visual Agency to launch its new broadcast platform, EniTV, with a bang. The success of the initial pilot series led to the commissioning of 27 videos and counting, with TVA acting as the core video content provider for Eni.

To communicate to young generations

TVA scripted and designed an animated TV series that simplifies the topic of energy for Generation Y and Z. The core problem to solve was making the topic of energy attractive in order for Generation Y and Z to engage, understand and take away learnings from the content.

Animated stickers

The use of funny, colorful illustrations combined with motion graphics allowed us to create a dynamic yet simple storytelling. To support the engagement potential and reach amongst Millennials, Insta story stickers were also designed and launched to attract this audience and increase share potential.