Comparative workshop
The initial workshop conducted with the client was instrumental in defining the project’s objectives for both the static and digital output, along with structuring data in the most suitable manner. As a result, the look & feel and type of data visualization have been specifically designed to enhance the accessibility of the content for a broad and diverse audience while accentuating Banca Etica’s corporate values. This phase of direct collaboration with the client proved valuable, enabling a detailed analysis and definition of the project’s guiding direction.
Ad-hoc graphic elements
To elevate the content and make it the most clear possible, our designers have created a structure that emphasizes information through a set of customized graphics. The flow chart illustrates the client’s resource distribution across various thematic areas, emphasizing the percentage of expenditure directed to specific impact sectors, particularly focusing on new job opportunities and female entrepreneurship.
Furthermore, our team strategically placed within each paragraph of the report a series of photographs chosen by Banca Etica to represent the different impact areas, aiming to maximize the impact of the expressed values.
Wide spectrum communication
The report is available in both paper and digital format, reaching a wider audience due to its readability and accessibility features. In the paper version, information is presented in clear sections accompanied by illustrative graphics, while the layout is designed to be visually engaging and aesthetically pleasing. In the digital edition, navigation is extremely straightforward and intuitive through filters and categories, enabling users to easily explore the content.
