Description

Background

The Visual Agency has created a narrative vision for GS1 that combines brand values and strategic perspective into a single product. Through various stages of brainstorming, workshops and analysis of the target audience, the motion graphic team has transformed ideas into immediate visual concepts that are impactful. By adding an emotional storyline, the result is a captivating animated short film that engages with a wide audience of stakeholders and offers a valid tool for brand awareness.

Objective

Create an engaging visual narrative through an animated short film to support the strategic plan and the communicative action of GS1.

Result

A motion graphic short film, completed by a powerful script, that effectively communicates GS1’s core values and the strategic vision to a wide audience of stakeholders.

Year:

2023

Industry:

Professional Services

Creating the content

The motion graphic team conducts a series of meetings, workshops and target audience analysis to transform ideas into a visually impactful graphic concept. Thanks to the collaboration with Dalk, an agency specialized in content creation, the storyboard is completed with an emotional script that enhances its narrative power.

A tool for brand awareness

The short film captures the essence of the client’s values and strategic plan, employing a creative visual language. This accomplishment not only reaches a diverse audience but also adeptly conveys the message across various internal and external communication channels, making it a powerful tool for fostering brand awareness.

A collaborative project

The production process took place in close collaboration between the motion graphics team, Dalk, and the communication department of GS1. Following in-depth analyses of the client’s activities, the project came together respecting the fundamental values of GS1 and simultaneously revolutionizing the communication format.