A digital collection of Raphael’s masterful works

Description

Background

The Visual Agency was commissioned by Musement, an online booking platform specializing in travel and travel-related culture and entertainment, to design a virtual collection of the works of the great Renaissance artist Raphael. Musement visitors can now explore the exhibition by themselves — simultaneously supporting the awareness for and engagement with the booking platform.

The app is available in 10 languages, and quickly turned into a reference point for art lovers and viewers from all around the world.

Objective

Bring together the renowned Raphael’s works in a virtual collection to drive site traffic and potential conversions.

Result

The app allows the client to generate traffic on the client’s booking pages, improving its SEO and overall visibility.

The Raphael project is a perfect example of how digital humanities can drive both cultural learning and sales potential through the process of education and awareness.
The interactive nature of the app allows visitors to engage and observe their selected artwork in detail, delving into the specifics of a single piece while providing the client with a personalized conversion opportunity — connecting the selected painting with their own tour packages.

Year:

2025

Industry:

Education & Culture

All of Raphael’s paintings

The main overview gathers all of Raphael’s paintings organized by sites and museums and the geographical location of their display.

The interface design

The design is optimized for multi-screens, adapting automatically to the user’s device .

Each virtual exhibition art piece is displayed through a high-resolution image of the work.

All the information in one click

Starting from the analysis of Raphael’s entire collection, the visualizations then go into further detail in relation to the chronology of Raphael’s lifetime of works.