Our talented team composed of Lead Designer Giulio Bertolotti, Screenwriter Arianna Bertera from Dalk, Art Director Benedetta Signaroldi and Andrea Pronzati and Motion Designer Valerio Palmerini scored the silver prize with the animation video for GS1 titled Value Of A Code.
Value Of A Code is a video manifesto that tells the importance of the universal language of the barcode; a code that summarizes a path among its digits and lines. A series of fundamental stages – such as origin, sustainability, destination, traceability – that give shape to the history and value of a product, to accompany it in the hands of the people who choose it.
