Motion graphics for the fashion industry
Explore the project
This motion-graphic video realized for Candiani is the result of a longstanding professional relationship. In close collaboration with the client we have created a tailor made visual language that captures all key aspects of the brand as well as its uniqueness on the market. Through a structured storyboard created by our motion graphic experts the video is able to inform and educate the audience at the same time.
Communicating the client’s USP
Candiani constantly strives to improve the sustainability and quality of their products. The motion graphic video is the perfect means of communication to tell the client’s history of excellence, success and constant development. The videos can all be easily updated to include the newest successes in the field of environmental sustainability, new certifications and awards.
Garment production and environmental sustainability, supply chains, the production process and its rules and regulations are highly complex issues. They are often short lived and have to be updated regularly. Contrary to filmed video content, the motion graphic format is easily updatable and through a structured narrative and storytelling approach can turn complexity into clear communication.
An animated brand identity
The Visual Agency in close collaboration with Candiani has developed an animated brand identity that captures the values, mission and vision of the brand. The tailor made illustrations integrate perfectly with the client’s brand identity and brand guidelines becoming an integral part of clearly recognizable brand communication.