Works Motion Graphics for the fashion industry

Motion Graphics for the fashion industry

Client benefit

- Tailormade illustrations following brand guidelines
- Communicate sustainability
- Turn complexity into clear communication

Project objective

Communicate complex, technical features of an highly innovative product through a modern and easy-to-understand language.

Project results

The animated video emphasized the product, allowing the client to successfully communicate technical KPIs and the product’s USP to a broad audience, without oversimplification.

Project background

Technological research and sustainability are Candiani's distinctive characteristics and the USP of their products. The latest technology developed is Coreva, the first biodegradable stretch jeans fabric in history. To communicate the innovations introduced and to launch the product in a B2B market, we have created a motion graphics video with custom made illustrations, icons and animations. The structured storytelling approach and the illustrations capture all KPIs and technical novelties of the products and communicate them in a streamlined and engaging manner suitable for a business audience.

«The Visual Agency team is incredibly organized and collaborative, always bringing innovative concepts to the table. They create compelling and informative videos for Candiani Denim and never cease to amaze us with their ability to digest large amounts of highly technical information to produce effectively engaging and informative video content.»

Mary Kate Kelley - Marketing Manager, Candiani Denim

Explore the project

This motion-graphic video realized for Candiani is the result of a longstanding professional relationship. In close collaboration with the client we have created a tailor made visual language that captures all key aspects of the brand as well as its uniqueness on the market. Through a structured storyboard created by our motion graphic experts the video is able to inform and educate the audience at the same time.

Communicating the client’s USP

Candiani constantly strives to improve the sustainability and quality of their products. The motion graphic video is the perfect means of communication to tell the client’s history of excellence, success and constant development. The videos can all be easily updated to include the newest successes in the field of environmental sustainability, new certifications and awards.

Communicating complexity

Garment production and environmental sustainability, supply chains, the production process and its rules and regulations are highly complex issues. They are often short lived and have to be updated regularly. Contrary to filmed video content, the motion graphic format is easily updatable and through a structured narrative and storytelling approach can turn complexity into clear communication.

An animated brand identity 

The Visual Agency in close collaboration with Candiani has developed an animated brand identity that captures the values, mission and vision of the brand. The tailor made illustrations integrate perfectly with the client’s brand identity and brand guidelines becoming an integral part of clearly recognizable brand communication.

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