Solutions Motion Graphics Videos Energy Shot: An ongoing TV series about Energy
ENI - TV Series

Energy Shot: An ongoing TV series about Energy

Energy Shot: An ongoing TV series about Energy
Project objective

Support Eni brand positioning and educational efforts by capturing the attention of the next-gen of Millenials, helping them better understand energy consumption and best practices.

Client benefit

Public information - Increase audience understanding

Project results

The video series, designed and produced by TVA, allowed Eni to create a new kind of connection with the public increasing Brand awareness. The success of the initial pilot series led to the commissioning of 27 videos and counting.

Project background

Eni worked with The Visual Agency to launch its new broadcast platform, EniTV, with a bang. TVA scripted and designed an animated TV series that simplifies the topic of energy for the new wave of Gen Y and Z. From energy consumption and efficiency to smart lifestyles and pollutants, this video series kicked off an important public information campaign targeting the youth.

Each episode comes together with a specific subject, brought to life through animated charts and characters. To support the engagement and reach amongst Millennials, Instagram story stickers were also designed and launched.

«Turning the complex world of energy into simple terms is easy, how about doing it in a catchy and non-obvious way and, moreover, in 30 seconds? The Eni Energy Shots are all this and more, and we could realize them thanks to the creativity of The Visual Agency.»

Gabriella Galloro - Content Desk, Content Strategy & Newsroom Manager, ENI

Explore the project

Energy Shot is a data-driven series about technology, trends and curiosity that lie behind energy making.

The video series, designed and produced by The Visual Agency, allowed Eni to create a new kind of connection with the public, informing and increasing their understanding of energy topics, while increasing brand awareness and best practices in corporate citizenship.

Energy Shot logo intro

The production process


Eni worked with The Visual Agency to launch its new broadcast platform, EniTV, with a bang. The success of the initial pilot series led to the commissioning of 27 videos and counting, with TVA acting as the core video content provider for Eni.

To communicate to young generations


TVA scripted and designed an animated TV series that simplifies the topic of energy for the new wave of millennials.

The core problem to solve was making the topic of energy attractive in order for Gen Y and Z to engage, understand and take away learnings from the content.

Animated stickers


The use of funny, colorful illustrations combined with motion graphics allowed us to create a dynamic yet simple storytelling. To support the engagement potential and reach amongst Millennials, Insta story stickers were also designed and launched to attract this audience and increase share potential.

A scene from Eni Energy Shot's 8th episode
A scene from Eni Energy Shot's 3rd episode

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