Solutions Motion Graphics Videos Data-visualization meets motion graphics
Kantar - Results-driven video presentation

Data-visualization meets motion graphics

Data-visualization meets motion graphics
Project objective

Kantar needed a captivating and concise way to present its BrandZ research at a key corporate event.

Client benefit

Sales & Marketing Optimization - Communications efficiency

Project results

Through this video Kantar Millward Brown was able to not only enhance its communications efficiency, but inform its clients and network of its latest opinions on brand performance, strategy and marketing and media effectiveness.

Project background

As a company that serves brand clients through data-driven insights, research and measurement. Kantar wanted to develop an eye-catching way to bring its BrandZ research to life, highlighting the global ranking of 100 international and Italian brands. The Visual Agency took this research data and designed an interactive visualization of the research, captured in a video presentation for a corporate event.

Explore the project

How data-visualization can be transformed into motion-graphics without losing its scientific legitimacy and how survey results can be communicated using an out-of-the-box approach for a broad audience.

The video is designed in order to be visually pleasing, entertaining and informative at the same time. To facilitate the presentation of the study, we have created this video to be incorporated directly into one of the speaker sessions. The BrandZ study was conducted to be presented to a wider audience in general and in particular at one of Kantar’s key corporate events.

 

Multi–screens at the event


The video’s life span was extended as it has been shown on multiple screens at the event and later on shared and used as a stand-alone product. The video format allows for an automated view of all essential elements of the study that the client chose to highlight.

Cover Kantar video with bubbles

The bubble visualization


The design approach visualizes each Brand as a bubble, the size of which is proportional to its brand value.  The bigger the bubble, the bigger is the brand value according to the BrandZ study.

Kantar video detail on bubbles

The physical model


Every brand bubble’s position within the visualisation follows the rule of physical attraction towards the 5 evaluation indicators:

  • Strength of the communication
  • Love for the brand
  • Experience 
  • Innovation
  • Purpose

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