Solutions Digital Experiences A digital collection of Raphael’s masterful works
Musement - Virtual Exhibition

A digital collection of Raphael’s masterful works

A digital collection of Raphael’s masterful works
Project objective

Bring together the renowned Raphael’s works in a virtual collection to drive site traffic and potential conversions.

Client benefit

Sales & Marketing Optimization - Drive booking conversions

Project results

The app allows the client to generate traffic on the client’s booking pages, improving its SEO and overall visibility.

Project background

The Visual Agency was commissioned by Musement, an online booking platform specializing in travel and travel-related culture and entertainment, to design a virtual collection of the works of the great Renaissance artist Raphael. Musement visitors can now explore the exhibition by themselves — simultaneously supporting the awareness for and engagement with the booking platform.

The app is available in 10 languages, and quickly turned into a reference point for art lovers and viewers from all around the world.

«The Visual Agency’s expertise in creating digital communication products, combined with the art world has unearthed the possibility to explore works of art in an innovative way. Through the unique information architecture, a transversal path has been designed for the online exhibition that impacted positively also on the search engine optimization of our website.»

Myriam Mizouni - Head of Marketing Communications, Musement

Explore the project

The Raphael project is a perfect example of how digital humanities can drive both cultural learning and sales potential through the process of education and awareness.

The interactive nature of the app allows visitors to engage and observe their selected artwork in detail, delving into the specifics of a single piece while providing the client with a personalized conversion opportunity — connecting the selected painting with their own tour packages.

Raffaello's works overview

All of Raphael’s paintings


The main overview gathers all of Raphael’s paintings organized by sites and museums and the geographical location of their display.

Raphael's app on mobile

The interface design


The design is optimized for multi-screens, adapting automatically to the user’s device .  

Each virtual exhibition art piece is displayed through a high-resolution image of the work.

Raphael's app on mobile and tablet

All the information in one click


Starting from the analysis of Raphael’s entire collection, the visualizations then go into further detail in relation to the chronology of Raphael’s lifetime of works.

Raphael's app multilanguage

Multi–language application


The app is available in 10 languages, standing as a reference point for art lovers and viewers from all around the world.

This also allowed for generating traffic on the client’s booking pages, improving their SEO and overall visibility.

Raphael's app paintings overview

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