Exploring the readership of magazines and newspaper in Italy

The new interactive platform to explore readership in Italy is available on

Since 1992 Audipress gathers and publishes data on the readership of newspapers and magazines in Italy. Data are collected on a quarterly basis by Doxa, the leading statistical and opinion research company in Italy.

The Visual Agency developed a dashboard to visualize all these data in 14 different interactive views, organized by geographic areas, socio-demographic characteristics, readership habits.


Data collection for Audipress is performed by Doxa, the most important italian market research firm, with we have been cooperating for a long time in this front.

Thanks to this digital platform users can explore and download the dataset and Audipress was able to move from bulky printed reports to a single efficient digital framework to store and consult all the dossiers.

«Credo che questa applicazione di data visualization rappresenti un caso di eccellenza europeo»

Fabrizio Carotti – Direttore Generale Audipress

Discover the application 👏


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